Finger Lakes Trading Cooperative
 

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 Rural Opportunities, Inc.

This is a program of Rural Opportunities, Inc.


Finger Lakes Trading Cooperative Syllabus
 Classes start promptly at 6:00 p.m.
Unless they are the eBay Universities – which are full days

Class 1 -

Working with your laptop
Introductions of business participants
Search engines
System maintenance
Hand out laptops and cameras

Class 2 - eBay University: Selling Basics

Saturday - 9a.m. - 5 p.m. ALL DAY CLASS

    Working with your camera – downloading pictures
    Open a Seller Account
    Do research and create listings
    Improve your listings with better descriptions and photography
    Turbo Lister
    Set pricing
    Open and use a PayPal account
    Monitor your listings
    Complete transactions

Optional Class -

For those who have never used eBay
Set up eBay account
Set up payPal account

Class 3 - eBay University: Beyond the Basics

Saturday - 9a.m. - 5 p.m. - ALL DAY CLASS

Start and/or grow an eBay-based business
Choose the right listing format
Create compelling listings
Use eBay listing tools
Sales tax issues
Market your eBay business
Pack and Ship Inventory
Use online payments from PayPal

Class 4 - hands on Lab class - Pictures

    Taking pictures
    Transferring to the computer
    Editing photos for the Internet
    Using your own

Class 5 - Backup management – hands on Lab class

Burning a CD
Flash drives

Class 6 - Turbo Lister – hands on Lab class

Listing an item
Importing items
Duplicating items
Setting your preferences

Class 7 - Hands on Lab Class

Questions answered
Independent work

Class 8 - Web-site design

Purpose of your website
Fatal mistakes made in websites
Measuring success – website conversion rates
Warning signs
Lab time at the end of the lecture

Class 9 - Email Etiquette

Utilizing Outlook
Managing your address book
Signatures
Lab time at the end of the lecture
Attachments
Printing to a pdf file

Class 10 - The World of Google

Using Google
Searching with Google
Tracking packages
Conversions
Weather
Lab time at the end of the lecture